The 2011 Census has again reaffirmed Balbriggan's position as the fastest growing large town in Ireland. The population of the town and its immediate environs is now nearly 23,000, representing an increase of 120% in the last 10 years. Balbriggan’s retail and leisure provision has not kept pace with this growth, and now Millfield addresses this need.
The exceptional population growth has been driven by two key factors, affordability and accessibility – the latter because of the excellent transport links via the M1 and the rail link to Dublin.
The increase in the 20 minute drive time population has outstripped the national average by a factor of three in the last decade, and is predicted to generate a yearly spend of €726m in 2012 for convenience and comparison retail. 37% of the population is in the high spending 25 to 44 year age band – well above the national average.